Our Philosophy

Luna Hart has always been a platform for me to play with different winemaking styles and often take risks with different approaches to making wine. This continues to help me hone my craft and make the wines that I love to drink, while also pushing the limits of traditional styles.
— Gretchen Voelcker

At the heart of Luna Hart's philosophy is a commitment to vineyards practicing sustainable, organic, or biodynamic farming throughout the enchanting landscapes of Santa Barbara County. Gretchen's vision is to create wines that resonate with the very soul of the grapes—their origin, vintage, and variety—a true reflection of the terroir.

Gretchen's careful attention to the fruit in the vineyard and daily tastings during fermentation result in high-quality, fruit-forward wines. Luna Hart's creations are characterized by bright acidity and a delicate balance, held together by an incredible structure that speaks to the harmony between nature and craftsmanship.

Gretchen's unwavering belief is that each vintage and site possesses its own unique qualities and beauty. Luna Hart Wines, therefore, becomes a canvas for showcasing the distinct character of each grape variety she cherishes. It's not merely a collection of wines; it's a curated expression of passion and precision.

Indulge in the extraordinary as Luna Hart invites you to experience varietal wines that transcend expectations. Gretchen's pursuit of knowledge and her openness to experimentation create a portfolio that is as dynamic as it is elegant.